Want to work together? • hello@smhouse.co • Want to work together? • hello@smhouse.co • Want to work together? • hello@smhouse.co • Want to work together? • hello@smhouse.co • Want to work together? • hello@smhouse.co •

Welcome to your
house of design.

At our house, everyone is welcome.

The House

We are a research focused, solutions-led creative house that pride ourselves on aligning meaningful strategy and core values with on-brand aesthetics. Our attention is on building commercially viable brands where purpose and profits equally prevail. We craft a truly unique DNA for every brand we partner with.

Serving brands globally, we are based on Sydney’s Northern Beaches in Australia.
We create strong brand identities, on honest foundations, built to last.

Our Founder

Sophie McNay, the lady of the house, is an experienced Art Director and Graphic Designer who’s driving force is designs that are deeper than aesthetics. Designs that convert, designs that are built for maximum market impact and longevity. Sophie thinks of design much like baking. Yes, the exterior of your cake needs to reel you in for that initial first bite but if the ingredients are lacking and have not been carefully measured inside, nobody is coming back for round two.

With a bevy of experience across agency and direct, Sophie has a deep understanding of how good, and bad, design has a lasting impact on a brand.

Speciality Services

Brand Identity

A brand is so much more than a logo. It’s not just what you sell, it’s how you make people feel. People remember the experience you create, what you invite them into, and what you connect them to.

What separates a great brand from an average one is emotion, clarity, and consistency. Our bespoke brand identity service goes far beyond aesthetics, combining strategic thinking with high-end graphic design to create a cohesive visual identity that truly represents your business.

Every element is intentionally designed to help you stand out in your market, build recognition, and create a brand people trust, remember, and want to be part of.
Brand Strategy

Every successful brand is built on a strong strategy. Knowing what you’re doing, why you’re doing it, and where you’re heading shapes confident, sustainable growth.

Our brand strategy service uncovers your unique story and positions you clearly in the market. We define your purpose, audience, tone of voice, and unique selling proposition so your brand communicates with clarity and intention.

A clear brand strategy informs every design decision, ensuring your graphic design, messaging, and visual identity work together seamlessly. Brands with strong strategy create deeper connection, clearer differentiation, and lasting impact.
Brand Refresh

Is your brand feeling flat, outdated, or no longer aligned with where your business is heading? A brand refresh allows you to evolve without losing the equity you’ve already built.

This service takes everything within our brand identity offering and refines it to meet your current goals, challenges, and audience expectations. It’s designed for growing founders who feel their brand no longer reflects their quality, vision, or potential.

Through strategic refinement and considered graphic design, we realign your brand so it feels relevant, confident, and unforgettable again.
Name Development

Your brand name is your first opportunity to set the tone of your business with clarity and intention. It’s a powerful asset that grows in value over time.

A strong brand name supports future growth, allows flexibility across products or services, and strengthens brand recognition. When developed strategically, it gives you the freedom to evolve while maintaining consistency and equity.

We approach name development through research, strategy, and creative thinking to ensure your name works seamlessly alongside your visual identity and graphic design system.
Packaging Design

Ever picked something up purely because the packaging caught your eye, even if you didn’t need it? So have we.

Packaging is one of the most powerful brand touchpoints. It influences perception, creates desire, and anchors purchasing decisions. In a crowded market, great packaging design stops people in their tracks.

We’re packaging obsessed and design with shelf impact, brand storytelling, and unboxing experiences in mind. Through thoughtful graphic design and material consideration, we create packaging that turns heads, moves off shelves, and stays memorable long after the product is opened.
Website Design

Your website is the digital equivalent of a beautifully designed boutique or a thoughtfully curated studio. Just like a physical space, it sets the tone, guides the experience, and shapes how people feel the moment they step inside. Your website represents your brand when you’re not in the room, translating your identity into a considered online experience.

Well-executed website design bridges the gap between curiosity and conversion. When strategy, graphic design, and user experience work together, your website becomes a powerful sales and storytelling tool.

We design websites that prioritise intuitive user experience, clear conversion pathways, and visual consistency, ensuring your brand is not only easy to navigate, but memorable, trusted, and built to convert.