IMBIBE

A modern approach to holistic beauty and wellness

Ingestible Beauty Brand.

Category Beauty & Wellness

Project Scope

Brand Strategy
Brand Audit
Brand Identity
Packaging Design
Website Design
Collateral Design
Social Media

The Opportunity –

An ingestible beauty brand spanning skincare and beauty tools, Imbibe creates clinically formulated products that do more with less. The brand was looking to differentiate themselves in the beauty/skincare market and amplify their voice. The project presented an opportunity to carve out an impactful presence for this trailblazing brand and challenge expectations in the ‘clean beauty’ space.

Our Approach –

Imbibe are operating within a market of extreme competition with so many brands vying for the same exact consumer. Being an ingestible brand, it was imperative we created an identity that established integrity and trust with consumers and supported their elevated aesthetic and sustainable approach — this was our key consideration when developing assets for the brand.

“SM House has established such strong consistency for us across the board. Our branding has elevated and our vision and messaging are now inherently clear.”

Design Notes –

With our overarching direction to establish consistency across brand, we reviewed and tightened all assets to ensure fluidity and impact as a starting point. We recrafted brand guidelines to position Imbibe in a purposed, style-forward space where science meets beauty. It feels elevated, chic and timeless and supports the brand ethos of clinically backed, scientifically formulated products.

We built out an inclusive brand tone that felt bold and confident but simultaneously knowledgeable and approachable. Packaging was redressed and colour palettes simplified, creating something that visually aligned with Imbibe’s messaging and brand philosophy. Typography took the spotlight, feeling sartorially influenced — strategic design decision to ensure Imbibe felt right at home on the glossy pages of style-led publications.

Reiterating the trust messaging, we created structured layouts across all brand assets, championing simplicity at every touchpoint to build credibility. Premium print finishes on eco-recycled materials allow the brand to sit comfortably in the luxury space while reducing physical marketing assets to prioritise Imbibe’s ongoing commitment to sustainability.

“SM House has been able to carve a strong sense of identity for Imbibe, helping us amplify our values and stand out in the market. We have loved working with them.”