Life InStyle

A purpose led force with game-changing intention.

Australian Trade Show.

Category Lifestyle

Project Scope

Expo Branding
Creative Development Project
Collateral Design
Copywriting

The Opportunity –

Celebrating products created with care and designed with intention, Life Instyle is an education-focused body, purposed on driving ethical consumerism. This project was to create their first post-covid campaign across two cities, with the aim of reframing their identity and positioning the brand as Australia’s leading trade show.

Our Approach –

Our focus was to champion core pillars of connection and discovery to build out a strong brand story. We knew our creative needed to lead with these themes but feel fun and reflective of the brands that Life Instyle represents. We needed to generate buzz, excitement and lay a highly engaging foundation for them to launch back into events.

“From the very beginning when we weren’t even sure exactly what we wanted or needed, the team made the whole process easy and the workshop enabled us to put into words and cement the core of our brand and our direction to move forward”

Design Notes –

We were very clear from the outset, the goal was to bring the life back into Life Instyle, linking the creative to the existing brand. We set out to create branding that seamlessly translated across both print and digital mediums.

Post Covid timing meant life was officially back so we wanted to shout it, we created a brand marque that positions ‘life’ at the forefront of the campaign. We developed an attention-grabbing typographic approach that can be modified across various applications — ensuring assets always feel exciting and alive.

Spanning two major cities, the one expo concept was tailored to embody the essence of each location — a Sydney brand marque reflective of the iconic eastern coastline and an angular Melbourne marque, resembling the city’s recognisable architecture. We captured attention with movable ‘life’ logos always rearranging, and carried this into the digital space with eye-catching animations.

“We were so happy with the outcome that we just knew we wanted to continue to work with the team and take it one step further; to deliver our campaign creative”